Ryde-based Clean Clothes Inc, a new business on the Isle of Wight, has recently announced an exciting collaboration.
They are joining forces with Alcohol Change UK — one of the nation’s foremost charities dedicated to combating the adverse effects of alcohol — for the upcoming Dry January 2024 initiative.
What is Dry January?
Dry January is an influential annual event that encourages millions to abstain from alcohol for the entire month of January.
It offers a unique opportunity to reevaluate one’s relationship with alcohol, enjoy health benefits, save money, and contribute positively to society.
Fashion for a cause
In a move to support this significant cause, Clean Clothes Inc has launched the official Dry January T-shirt.
Boasting a fashionable design, this T-shirt is made from organic cotton and comes in a range of sizes to suit all. It is available for purchase on their website.
The most impressive aspect of this initiative is the commitment of Clean Clothes Inc to donate 100% of the profits from these t-shirt sales to Alcohol Change UK. This generous contribution will aid the charity in its ongoing efforts to reduce the harm caused by alcohol throughout the UK.