Dragonfly, a cornerstone of the Isle of Wight’s vibrant Nodehill community, marks its 45th anniversary this week.
Originally established as Newport Handicrafts on 14th April 1979, by Dianne Jones-Evans, the store has evolved significantly, adopting the name Dragonfly in the mid-1980s to reflect its expanded offering of jewellery and gifts, in response to customer demand.
Infused with the familial spirit of the area
Nestled in the heart of a district known for its independent traders and community cohesion, Dragonfly is a testament to the enduring legacy of local family businesses.
Dianne, who grew up in Nodehill above her family’s bakery and grocery, has infused her business with the familial spirit of the area. Her daughter Julie, who began as the shop’s first “Saturday girl,” is now a co-owner and director, continuing the family tradition into the new millennium.
Generations of involvement
Dragonfly has always been more than just a shop; it served as a home to Dianne and her children, with family members from multiple generations, including Dianne’s mother, sisters, nieces, nephews, son Richard and grandson Harri, all contributing to the business over the years.
Even today, at 82, Dianne remains actively involved, particularly in managing crucial bookkeeping tasks.
The key to their success
Reflecting on the shop’s longevity, Dianne credits “hard work, good financial controls, listening to our customers, dedicated staff, and constantly refreshing our offerings and window displays” as key to their success.
Dragonfly’s commitment to quality and community connection has attracted a loyal customer base.
A vibrant, welcoming shop
Today, Dragonfly is a vibrant, welcoming shop on Upper St James’s Street, offering an eclectic mix of products, including beautiful crystals, gifts, jewellery, aromatherapy products, clothing, accessories, and spiritual guidance readings.
The shop’s rich history includes participation in outdoor festivals and events such as the IW Festival, Rhythmtree, and their own Mind Body Spirit events.
Expansion
From 2009 to 2018, Dragonfly expanded to include a holistic treatment centre at no 81, which is now the studio of Dianne’s talented nephew Tom, a renowned tattooist.
Thanks for support
As Dragonfly celebrates this significant milestone, the Jones-Evans family extends a warm thank you to the community and team members that have supported them through nearly half a century. They look forward to many more years of serving and growing with their community.
News shared by Julie, in her own words. Ed
