Tim shares this latest news from the RNLI. Ed
The Royal National Lifeboat Institution (RNLI), is issuing an urgent reminder to people in the Isle of Wight to opt in to receiving communications from the lifesaving charity, before this new approach is adopted next year.
From 1 January 2017, the RNLI will be the first major charity to move to a new approach for communicating with its supporters – unless they give their express permission to receive letters, emails or phonecalls, the RNLI will not able to contact them again.
Don’t miss the deadline
The charity will then ‘close the doors’ on its current supporter database, only contacting those who have expressly given permission to be contacted.
Made in October 2015, the decision to stop communicating directly with supporters without permission applies to all forms of communication, not just fundraising appeals, and to all methods of contacting supporters. The RNLI will be the first major charity to operate in this way.
Supporters’ stories help lifesaving charity
The RNLI has the greatest respect for supporters, from volunteer lifeboat crews and community fundraisers, to the public who respond to appeals. When stories appeared in the national media highlighting issues around the ways in which charities contact supporters, the RNLI decided to strengthen its already strict procedures and pledged only to contact people who wish to hear from the lifesaving charity.
Aaron Gent, Helm at Portsmouth RNLI Lifeboat Station, said:
“From 1 January 2017, we won’t contact any of our current supporters unless they’ve responded to us and opted themselves in. This means we could lose touch with hundreds of thousands of the 900k people we currently contact.
“I’d urge all those who value what we do to take a moment to “tick the box” online. So far more than 400,000 people have reaffirmed their support by doing this, which is fantastic.”
Windsurfer heroically rescued by the RNLI
TV personality and long-time RNLI supporter Ben Fogle, is supporting the charity’s move to contact only opted-in supporters and features in a compelling short film sharing the story of a daring rescue at sea.
Ben Fogle says:
“I feel honoured to share the incredible rescue story of a man who got into trouble when out at sea windsurfing this summer. Simon had almost given up hope when he was heroically rescued by the RNLI.
“His wife wrote a heartfelt letter expressing her thanks to the charity for saving his life, helping him to live to see one of his daughters get married, and also to meet his first grandchild, due shortly after he was rescued.
“Telling a story is a simple act, but sharing the lifesaving stories of the RNLI can in turn save lives. Why? They help spread the word about the amazing work of RNLI volunteer crews around our coasts, and help recruit new supporters to the charity.”
Aaron Gent continued:
“When supporters opt in to the RNLI, it means we won’t lose touch with them and they’ll continue to hear about the rescues we carry out. As they share these stories with friends and family, support for the charity grows2 – it’s always been this way, and it has never been more important.”
Opt-in now
Members of the public are asked to ‘opt-in’ and give their pemission to be contacted by visiting the Website or contacting the RNLI’s Supporter Care team on Tel: 0300 300 9918.
Image: © With kind permission of Nick Edwards
