This in from Wightlink, in their own words. Ed
First-time visitor to the Isle of Wight Hannah Willock from Waltham Abbey in Essex has won Wightlink’s photo sharing competition – #wightlive.
Her uploaded picture was taken during Biffy Clyro’s performance at the Isle of Wight Festival and beat more than 2,000 others to take the top prize.
Six festivals on the Island
Hannah, a 24 year old interior designer, has won passes and ferry crossings with Wightlink to six of the Island’s best loved festivals throughout summer 2015 all of which can be seen in Wightlink’s online Festival Infographic:
- Official Isle of Wight Festival
- Isle of Wight Festival of the Sea
- V-Dub Island
- The Garlic Festival
- Bestival
- Isle of Wight Cycling Festival
Debut for photosharing competition
#wightlive was a photosharing competition on Twitter, Facebook and Instagram which brought together some of the Isle of Wight’s best loved events over summer 2014. The aim was to engage with visitors to the Island, getting them to share their experiences with tweets, posts and images on Facebook and Twitter.
The campaign was bound together with the wightlive hashtag, which was used thousands of times. In total, 2,202 photos were uploaded into Wightlink’s special gallery, using Polaroid style frames designed to best showcase each event.
Hannah said,
“I am thrilled to have won the #wightlive competition, particularly as this was my first ever visit to the Isle of Wight.
“We had a brilliant time at the Isle of Wight Festival, the music and atmosphere were great and we managed to spend a bit of time looking around the Island as well. I thought at the time how much I would like to return and now, thanks to Wightlink Ferries’ amazing competition, I am going to be able to – not once – but six times.”
Mark Persad, Head of Marketing for Wightlink Ferries added,
“We are very pleased with the success of #wightlive.
“Over the months that it ran we saw interest and sharing on our social media channels rocket, with follower numbers increasing by 155 per cent. But most importantly we wanted to showcase just what the Island has to offer in a visual and relevant way. Hannah’s superb picture demonstrates this perfectly and we are not only delighted she has won but we also cannot wait to host her on our beautiful Island again in 2015.”
