A whopping 50% of people still don’t know to call 999 and ask for the Coastguard in a coastal emergency - despite the phone service being launched half a century ago. The 1960's MCA campaign is now updated.
This mobile phone video shot just as a cliff fall took place on the Isle of Wight acts as a clear warning for beach users and walkers. Enjoy the beach and coastline, but stay away from the edge!