This in from the council, in their own words, Ed
The new scheme, funded by Public Health, aims to give new mums the confidence to breastfeed by receiving guidance and encouragement from fellow mums who understand the physical and emotional challenges of breastfeeding.
The newly trained peer supporters, recruited and supported by the Island’s children’s centres, will work closely with centre staff and health professionals to promote breastfeeding which is the best option for babies and mums, both in terms of nutritional benefits and developing close bonds between mother and child.
Playing a valuable role
Councillor Phil Jordan, Executive member for public protection, whose portfolio includes Public Health, presented certificates to the volunteer peer supporters,
“This is the first time we have had a dedicated team of peer supporters working on the Island, I am sure they will play a valuable role in providing emotional and practical support to new mums alongside the health professionals.”
The presentation coincides with Breastfeeding Awareness Week, which is run by the Department of Health. The main aim of the campaign is to raise awareness of the health benefits of breastfeeding, increase social acceptance of breastfeeding, and promote support for breastfeeding.
Protecting breastfeeding
Eleanor Bell, senior public health development commissioner, said:
“Public Health is supporting local services to deliver the Unicef Baby Friendly initiative which works to promote and protect breastfeeding and improve mother and baby relationships.”
Public Health plans to fund more courses to train more peer supporters, anyone who is interested in the training should contact their local children’s centre.
Image: © Isle of Wight Council
