The team at Isle of Wight Distillery, home of Mermaid Gin, has just launched its first-ever ready mixed Mermaid and Tonic – a blend of its signature award-winning gin paired with Indian light tonic.
The can is printed and plastic-free, plus 100% recyclable. Orders are dispatched in plastic-free packaging, while the brand remains emphatically Net Zero.
Just in time for Cowes Week
The Mermaid team will be promoting the stylish new can at the Isle of Wight’s famous Cowes Week Sailing Regatta (31st July to 6th August) – via boat drops to competitors, a dedicated bar on the main marina, activations throughout the event and sponsorship of the Northwood House gin festival.
Baker: Perfect for those social, out-of-home moments
Xavier Baker, Co-Founder of the Isle of Wight Distillery said,
“After a brilliant response to the Mermaid brand and with people staying closer to home, enjoying staycations and local events, we decided now was the time to broaden Mermaid’s reach.
“As with any ready-to-drink can, this is perfect for those social, out-of-home moments – not just picnics and BBQs, but it’s also the perfect sundowner for beach or boat trips!”
‘Mermaid’s Kiss’
Mermaid Gin is named after the local nickname – ‘Mermaid’s Kiss’ – of one of its core ingredients, Rock Samphire, which is harvested just above the high-tide line from the base of cliffs on the Isle of Wight.
The 250ml can weighs in at 6% ABV and is priced £2.90 RRP. 122 kcals/250ml. Available at various retail outlets across the Island and from the Website.
Instagram: @mermaidgin Facebook: @iowdistillery Twitter: @iowdistillery
News shared by Poppy Osman on behalf of Isle of Wight Distillery. Ed
