We’ve always been impressed by the way Red Funnel has embraced new forms of media and their backing of this latest project is testament to that.
MyIsleOfWight is a new magazine style Website that brings together content from journalists, Islanders and visitors as an innovative form of destination marketing.
Launched this week, the site boasts insider tips on the best places to stay, visit and things to do. It has loads of event listings for the forthcoming months, as well as a library of video footage and Island photography.
Guest bloggers with inside info
Each month the site will feature articles from guest bloggers including the likes of Ventnor Botanic Garden Curator, Simon Goodenough and Island Ranger and food lover, Matthew Chatfield.
You’ll even find a few from yours truly over the coming months.
The project has been spearheaded by Islander Steve Blamire from ccubed. Readers may remember Steve from the excellent Taste of The Wight magazine which came to a sad end a couple of years ago.
Talking about his approach to the project Steve said, “By stepping back and considering the kind of information sought by the target audience when researching a holiday, we commissioned a wealth of relevant and inspiring content including expert features and blog posts by local people as well as groundbreaking rich media, all of which will be regularly updated.”
Social media galore
As you’d expect MyIsleofWight.com is social-media’d up and has a presence on YouTube, Flickr, Twitter and Facebook.
Jonathan Green, Sales and Marketing Director at Red Funnel is clearly excited about the project, “myisleofwight.com underpins Red Funnel’s 2011 short-break campaign and aims to inspire and engage new visitors with independent content, set in an easy to read newspaper style format.
“This approach is a first for the Isle of Wight and is one of the first private sector funded destination campaigns of its type in the UK.”
Big potential
Having heard the background of where this site is going, we reckon MyIsleOfWight.com has the potential of being the dominant online tourism destination for the Isle of Wight.
