Sainsbury’s celebrates tenth anniversary of Active Kids programme

This in from Tanya at Newport Sainsbury’s. Ed


The tenth year of Sainsbury’s Active Kids scheme has launched at Newport and Cowes customers can now collect vouchers in-store and help registered schools, groups and clubs across the Isle of Wight receive equipment and experiences.

David Beckham and Ellie SimmondsThe scheme has launched seven months ahead of key changes to the national curriculum on cooking and healthy eating, where all pupils between the ages of seven and 14 are to be taught cookery from September.

Thanks to Sainsbury’s customers, Gurnard Primary School put their vouchers towards purchasing lots of sports, cooking equipment and even 1st aid kit supplies.

Mrs Jackson Head Teacher said:

“Joining Active Kids has made a massive difference to our teaching of the benefits of a healthy, active lifestyle. We’re delighted by the support from Sainsbury’s customers and it’s helped provide us with fantastic equipment and experiences which will last us for several years to come. We’re hoping to collect even more vouchers in this landmark 10th year of the scheme.”

Create a wish list
To celebrate the tenth year of Active Kids, registered schools, groups and clubs across Isle of Wight can create their order wish-list online by Friday 28 February, to be one of 32 organisations across the UK in with a chance of winning their wishlist. Meanwhile, customers can also nominate an organisation online to win their wishlist too.

Also, organisations that register their 2014 order online by Wednesday 16th July and have sent their vouchers and order form by Wednesday 18th July will be entered into a prize draw, where one organisation will win their order and have it delivered by Active Kids Ambassador Ellie Simmonds.

Sainsbury’s Store Manager Paul Dyer added:

“Throughout the last 10 years, our customers have played a key part in helping young children understand cooking and healthy eating from a young age With lots of great incentives this year and a greater focus on healthy eating and nutrition, we hope all of our registered schools, groups and clubs across Island have fun collecting over the next few months.”

Sainsbury’s Newport and Cowes customers have until 20th May to collect vouchers and Active Kids Ambassador David Beckham said:

“Helping kids on the Isle of Wight to understand why being active and eating healthily is really important, which is why I am proud to announce that Sainsbury’s Active Kids collection is now open.

“There are more ways than ever for schools, clubs and organisations to use their Sainsbury’s Active Kids vouchers – with loads of food and exercise equipment available – it’s time to get collecting on the Island.”