We’re being encouraged to vote now in a national competition which could see a major win for a popular attraction.
Wildheart Animal Sanctuary’s Zeb Fisher has been shortlisted alongside nine other finalists from across the UK in the VisitEngland Tourism Superstar competition.
Now in its 13th year, the national competition seeks out champions working in tourism who provide the most memorable experiences for visitors, as well as showcasing the variety and quality of England’s tourism offer and destinations.
Voting is live now and runs until Friday 23rd March – vote on the Visit England website.
Former winners
The Isle of Wight has featured in the national competition before, with winners including Red Funnel’s Jim O’Reilly in 2018 and Hovertravel’s Lorry Middleton in 2020, while Isle of Wight Ramblers were runners-up in 2024.
Zeb was chosen from a long list of submissions from employers and destinations across England, making the final shortlist of ten.
Saudan: Zeb has been a vital part of our team for almost three years
Lee Saudan, Head of Marketing at Wildheart Animal Sanctuary in Sandown said,
“We are so incredibly proud of our Head of Learning and Discovery, Zeb Fisher for her selection as a finalist!
“Zeb has been a vital part of our team for almost three years, during which time she, together with her team, have grown and developed our education and group offering, bringing the animal world to life in a fun and engaging way for so many, whilst highlighting the plight that our animals face across the globe.
“For her to be recognised for all of her efforts in this way means the world to us, she is already a Superstar to us!”
![Zeb Fisher](https://onthewight.com/wp-content/2025/02/Zeb-Fisher-02.jpg)
Myles: I urge everyone to vote for Zeb
Will Myles, MD at Visit Isle of Wight said,
“It will be absolutely amazing when Zeb wins Tourism Superstar in 2025. Not only for the recognition of all the work that Zeb does at Wildheart Animal Sanctuary in engaging with visitors and in the wider community, but the added bonus of highlighting our Island as a fantastic visitor destination.
“I urge everyone to vote for Zeb to bring the VisitEngland Tourism Superstar award home!”
Stokes: Be part of deciding who will take the VisitEngland Tourism Superstar 2025 crown
VisitEngland Director Andrew Stokes said,
“Tourism Superstar is all about finding the real stars in our industry and shining the spotlight on the people who go above and beyond to make visits to our wonderful attractions and destination truly memorable.
“The competition also showcases how varied and diverse tourism is across England. From curating incredible experiences for visitors at our museums, art galleries and animal conservation attractions to volunteers bringing heritage to life through story-telling, these finalists are already superstars who go out of their way to provide an outstanding welcome and who deliver for all.
“Please do check out the videos, vote for your favourite and be part of deciding who will take the VisitEngland Tourism Superstar 2025 crown.”
Voting ends at the culmination of English Tourism Week, which takes place from 14th-23rd March 2025.
News shared by Simon on behalf of Visit Isle of Wight. Ed