·2 min read
Always innovating, this great little Isle of Wight business launches their latest idea in the constant battle of how to avoid sending unwanted plastic to landfill.
Formerly known as Wyatt and Jack, an Isle of Wight-based company that created sustainable bags and accessories from unwanted materials such as former deck chairs, bouncy castles and inflatables, We Are IA was born when the company pivoted in 2023.
The organisation was formed in 2014 and founder, Georgia Wyatt Lovell (along with her husband Steve) has been dogged in their desire to reuse and recycle fabrics and materials, swerving tonnes of plastic from landfill.
Following a period of spearheading an Inflatable Amnesty scheme, in 2023 the company pivoted to become We Are IA.
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