Chamber of Commerce, Tourism and Industry Announce Marketing Campaign

Many thanks to Kevin for sending through a brief report from the Chamber of Commerce marketing launch this morning. Ed
Innovative plans to boost Island tourism were announced today.
The Isle of Wight Chamber of Commerce, Tourism and Industry set out its proposals to create the world’s …

Many thanks to Kevin for sending through a brief report from the Chamber of Commerce marketing launch this morning. Ed

Chamber of Commerce, Tourism and Industry Announce Marketing CampaignInnovative plans to boost Island tourism were announced today.

The Isle of Wight Chamber of Commerce, Tourism and Industry set out its proposals to create the world’s finest destination marketing campaign, to an enthusiastic audience of members in the hotel and accommodation sector, at an event held at Bourne Hall Hotel, Shanklin.

The need for change was explained – national statistics show that more and more people are choosing to holiday in the UK this year, and yet the Island has been suffering from lower levels of bookings and enquiries.

The Chamber has been working with partner organisations and members to make big improvements to the way the Island is marketed to attract visitors.

It’s plans include a new GoWight website, which will use video streaming – showing clips of Island attractions as well as video tours of accommodation.

The site will be backed up by a series of printed brochures and guides. The Chamber also announced that it was now close to an agreement with the Isle of Wight Council on joint working to promote the Island as a tourist destination.

The Council’s new head of tourism, John Metcalfe, told the meeting that the Council wanted to work with the Chamber of Commerce and would be submitting proposals to council members in a few weeks.

The Chamber’s new marketing campaign will aim to generate an additional £5 million of revenue, from at least 20,000 extra bookings.

Tuesday, 8th July, 2008 4:22pm

By

ShortURL: http://wig.ht/26PS

Filed under: Business, Island-wide

Any views or opinions presented in the comments below are solely those of the author and do not represent those of OnTheWight.

Leave your Reply

4 Comments on "Chamber of Commerce, Tourism and Industry Announce Marketing Campaign"

  Subscribe  
newest oldest most voted
Email updates?
Sue Curd
You can only attract folk if what you’ve got is what they want. Whilst there is a tangible improvment in the quality of hotels in some some areas of the Island, there’s a tangible lack of it in others. If I were a consumer of IOW tourism, I’d really appreciate a kind of Rough Guide approach telling me (i) how many acres of aged patterned carpets I… Read more »
kj

to be world class we have to provide world class facilities, not just hotels. We compete with Butlins for the bucket and spade brigade and the OAPs, we should be competing with Centre Parcs and young families, but until MILLIONS is applied to tourism it aint gonna happen

James P
“grey water systems” I think some hotels have had those for years! Agree with both the above, and a shiny new website doth not a summer upsurge make (‘streaming video’ sounds so much better than YouTube clips, don’t you think?). A bit of joined-up organisation and planning would help, too. We’ve already lost the powerboats, Cowes Week loses its main sponsor this year, WhiteAir has threatened to… Read more »
Earl Grey
I think we need to support the Chamber on this, they seem to realy have taken the initiative. Have to say Sue Curd’s ideas do sound good to stem the current decline in bookings, but worth noting that this has come after a few years of record breaking bookings. I think it is going to be a hard few years with the economy heading for recession. However… Read more »