We all know how fantastic it is to visit or live here, but the latest study by outdoor experts at GO Outdoors found that the Isle of Wight comes top of the annual holiday Google searches list.
The study reveals that the Isle of Wight is the ‘Most Sought After Holiday Destination’.
They describe the Isle of Wight as:
Just off the South Coast of England, the Isle of Wight takes the top spot as the most sought-after holiday destination, with an estimated 234,960 annual holiday searches.
A wonderful destination to explore all year round, the Isle of Wight has an array of things to do and places to travel in and around the Island, such as visiting Sandham Gardens or the Needles landmark.
The study by GO Outdoors underscores the Isle of Wight’s rising popularity, offering compelling proof that this British gem is becoming an even more sought-after holiday destination.
| Rank | Destination | Annual Holiday Searches |
|---|---|---|
| 1 | Isle of Wight | 234,960 |
| 2 | Isles of Scilly | 132,600 |
| 3 | St Ives | 110,370 |
| 4 | Blackpool | 79,500 |
| 5 | London | 71,460 |
| 6 | Brighton | 63,140 |
| 7 | Edinburgh | 62,440 |
| 8 | Great Yarmouth | 59,090 |
| 9 | Skegness | 48,150 |
| 10 | Tenby | 43,630 |
Methodology
To reveal the most popular staycations for 2023 they first created a seed list of the top 50 UK towns and cities for a staycation using sources such as The Telegraph, TimeOut and Country Living.
They then used Google Ads Keyword Planner to reveal the annual Google search volume for staycations in each destination. This data specifically looked at 2022-2023 Google searches, highlighting the most sought-after UK locations.
To ensure the accuracy of the data they used relevant and specific search terms such as ‘Oxford holiday,’ ‘holiday in Oxford’ and ‘Oxford staycation’ rather than just ‘Oxford’, and then combined the figures for these searches.
Find out more
To see the results of other lists, such as Top holiday spot for outdoor activities, most affordable campsites, most wildlife etc, visit the Go Outdoors blog. Don’t worry, we have informed them that the Island is not part of Hampshire.
Image: © With kind permission of Roger J Millward
