Letter: New Sainsbury’s Nectar card Isle of Wight trial underfire

This older reader – who doesn’t have a smart phone or knowledge of Apps – is concerned about the new Sainsbury’s Nectar trial on the Isle of Wight. He feels there hasn’t been enough information provided by the supermarket he loyally shops in each month.

sainsburys trollies

We always welcome a Letter to the Editor to share with our readers – unsurprisingly they don’t always reflect the views of this publication. If you have something you’d like to share, get in touch and of course, your considered comments are welcome below. This from a reader who would prefer to remain anonymous. Ed

You may be aware that Sainsbury’s are using the Island as a trial of a new reward scheme.

I am concerned that some aspects of this have not been carefully thought through and certainly have not been well communicated or explained.

To access Nectar points, customers will have to opt into offers, these are only made online or through something called an App.

What if this doesn’t suit a particular customer? No points?

No reassurances
I realise that I am an old fart, but I really don’t want to play this game, I have been a loyal Sainsbury’s customer and spend a significant amount in store each month.

There has been insufficient notice of the imposition of this trial, and no opportunity for customers not comfortable with modern Apps etc to gain reassurance.

No points for visitors?
It also appears that any visitors to the Island during the trial who loyally shop at Sainsbury’s will get no points for their spend while they are on the Island.

I don’t think Sainsbury’s have published this, and wonder what our welcome visitors might think about this.

Image: soprana under CC BY 2.0

Saturday, 14th April, 2018 5:19pm


ShortURL: http://wig.ht/2kCK

Filed under: Island-wide, Letter to the Editor

Any views or opinions presented in the comments below are solely those of the author and do not represent those of OnTheWight.

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10 Comments on "Letter: New Sainsbury’s Nectar card Isle of Wight trial underfire"

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Email updates?

It does seem to be an anomaly that traders desire customers to be loyal, but do not feel the need to reciprocate.


I have posted on their FB site. The new scheme discriminates against anyone who has no access to the internet or smart phone. And against those of us with busy lives who are not interested in faffing around checking what offers there are… I’m out!


I believe that points can still be earned by Nectar partners (e.g. ebay) so I’ll stick to that. Sainsburys can now go kiss my **** – why mess about with something which is working?

Sally Perry

Several others over on our Facebook Page unhappy about it too.


Sally, this direct link is really good, why don’t you put it on all your articles where there are multiple comments in both of your media.

I have been a loyal customer from the moment the Sainsburys Newport store was built. I have recommended it to my friends, written letters complimenting wonderful staff, etc. yes, now that I am retied, I have time to shop around for offers, etc., but there are many items I still have to buy in Sainsburys. However, this latest ridiculous shenanigans has put me right off. So ludicrouasly… Read more »
Rhos yr Alarch
I’m afraid I don’t hold with the idea of “loyalty” cards in any case. “Loyalty” suggests you stick with a supermarket through thick or thin, whether or not it provides a good service. These are commercial businesses, so do not merit such loyalty – just that customers continue to shop there as long as they provide good service, and not a day longer. I have a feeling… Read more »
I have just started the trial, because there is no choice if you still want Nectar points. I commenced registration for the scheme with one of the promotional “Nectar Girls”, and this appeared to be a quick process, however, when I arrived home, fired up my computer and eventually found the Sainsbury’s e-mail in my bulk mail folder, the two hour time limit, which I was not… Read more »
I’ve got a wallet full of loyalty cards; I’m loyal to them all… I suspect that the Sainsbury experiment is to try and get customers to make customers use the store more regularly. I go to whichever supermarket sends me the best money off coupons at any particular time if I happen to be passing. Most points schemes seem to have been downgraded and although Tesco ferry… Read more »

oops, too many customers in that post… doh… oh for an edit facility