The Mince Pie Marathon charity event returns on Wednesday 9th December 2026, as Island design studio, Brightbulb, takes to the Island’s roads once again to deliver pre-ordered mince pies to residents and businesses across the Island, all in aid of local brain tumour charity The Wight Brainy Bunch.
This year, Brightbulb is joined by headline sponsor Raven Print, an Island printer based in Cowes, alongside key partners Wight Productions, Wight Explorer and Starry Wight. Together, they’re working to make this the largest Mince Pie Marathon yet.
How it works
The idea is simple. Residents and businesses order mince pies for their teams, customers or a good cause, and the team delivers every one of them in a single day.
A live map lets everyone follow the deliveries as they happen, and a leaderboard shows which residents and businesses have ordered the most.
More than £30,000 raised since 2019
Since the first Marathon in 2019, the event has raised over £30,000 and delivered more than 30,000 mince pies. That money has funded support groups, cognitive rehabilitation therapy, counselling, transport for radiotherapy patients and grants for Island families affected by brain tumours.
In 2024 the Mince Pie Marathon was named Best Charitable / CSR Initiative in the UK at the UK Company Culture Awards in London. Brightbulb was the only Isle of Wight business in the room.
Island businesses join in
Over the years, Island businesses have got into the festive spirit on the day with Hovertravel giving their delivered mince pies to commuters, Carisbrooke Shipping staging its own office marathon and pies being gifted to care homes, hospital staff and the Islands food banks.
Kathyrn Grimes , From the Wight Brainy Bunch, said:
“The Mince Pie Marathon started as a mad idea in 2019 and the Island has turned it into something special. Every pie ordered helps us support families going through the toughest of times. It’s also the best excuse we know to knock on doors, meet the businesses that make the Island tick and say thank you. So grab your team, get your mince pies ordered and follow the deliveries on the day. Let’s make this the biggest one yet.”
How to order
To order your mince pies go to the website.
Last day to order Friday 4th December 2026.
News shared by Matt on behalf of the Mince Pie Challenge. Ed
