Campaigners are asking shoppers across the UK to spend nothing at supermarkets on Wednesday 28th October 2026.
The campaign, called We’re Not Buying It, has timed the one-day boycott for the day the UK Chancellor delivers the Budget.
It wants the government to use that Budget to bring in an immediate price cap on essential food items.
That means no big shop, no top-up shop, no meal deal and no online order for 24 hours.
Stores, apps and petrol stations all count
The campaign says the ban covers supermarket stores, petrol station shops run by supermarkets, apps and home delivery.
It argues that food is a basic need and that being able to afford it should not be too much to ask.
According to the campaign, the weekly shop costs far more than it did a few years ago, and wages have not kept up.
It says families are skipping meals, swapping down to cheaper products and leaving items at the till.
And the biggest supermarkets, the campaign says, keep reporting healthy profits.
Its case rests on numbers.
One person staying at home changes nothing, the campaign says, but millions doing the same on the day the Chancellor stands up would give both the supermarkets and the government a figure they have to look at.
Where to shop instead
Anyone who needs something on the day should use a local independent, the campaign says.
It suggests corner shops, market stalls, butchers, bakers and greengrocers.
People can sign a pledge on the campaign’s page, then send it on to family, group chats and workmates.
Sharing takes 10 seconds, the campaign says, but it adds that the boycott only works if enough people join in.
