This in from Visit IW, in their own words. Ed
As part of VisitEngland’s week-long celebration of England’s vibrant tourism industry, Mr Turner wanted to give local people a flavour of what the Island has to offer visitors as he promoted the Island’s Round the Island cycle route, which has been given a new “foodie” theme by VIOW – the Island’s tourist board – to attract even more cyclists to tour the route.
Mouth-watering route
This mouth-watering new route highlights the Island’s food and drink attractions placed along the already popular Round the Island Cycle Route, including The Garlic Farm, Adgestone Vineyard and The Dairy Deli.
Andrew Turner, MP, commented:
“I was delighted to be asked to take part in English Tourism Week as I recognise the importance of visitors to our local economy, and commend supporting the cycling economy and local food producers at the same time.
“There is no greater opinion former than local people and English Tourism Week 2014 is aimed at reminding local residents of the tourism experiences to be had on their own doorsteps, inspiring them to become the ambassadors for their local area.”
Taste Round the Island
Taste Round the Island is promoted by Visit Isle of Wight on their new Bicycle Island web pages. Any food-related business located on or near the existing Round the Island route can apply to become a “taste location” but must be willing to offer a discount to those arriving by bike and must supply at least one Isle of Wight-grown product. The full criteria can be found on the VIOW industry website at www.visitisleofwight.org
For more information about English Tourism Week, go to www.englishtourismweek.co.uk
For more information about Taste Round the Island Cycle Route, go to www.visitisleofwight.co.uk/bicycle-island