David Thornton named as Visit Isle of Wight Ltd boss

The Island’s newly-formed tourism body announces its boss.

Visit Isle of Wight Ltd, the Island’s new tourism management organisation, has appointed David Thornton to lead their operational team.

David ThorntonDavid brings 25 years of marketing expertise to the role and joins the team after four years as head of marketing for Visit Peak District & Derbyshire. He has worked for Blackpool Pleasure Beach, Alton Towers as well as successfully run his own marketing agency, providing services to Merlin Entertainments and others.

“A regular Island visitor for over 40 years”
David Thornton said “Visit Isle of Wight’s priority is to continue to build on our rightful position as a leading visitor destination. Whilst there are many challenges ahead of us, we will succeed if we all work together.

“As a regular Island visitor for over 40 years, I now look forward to serving the inspirational places and people that have provided me with such rewarding holidays in the past.”

James Berresford, head of England’s tourism marketing body, Visit England commented, “The launch of a Destination Management Organisation (DMO) on the Isle of Wight is an exciting and impressive move which we at Visit England applaud and will do all we can to support.

Developing a destination of distinction
“We have worked with your new CEO in his previous role and look forward to working with him to develop a destination of distinction that can bring economic benefit to everyone who lives and works on the Isle of Wight.”

Mr. Thornton commences in his new role on Monday 8th October, joining Liz Walker, Jill Harlow and Oliver Whitehurst. The DMO partners look forward to working with him in growing the Island’s visitor market and the wider Island economy.

Find out more about the Destination Management Organisation.

Monday, 10th September, 2012 8:44pm


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Filed under: Island-wide, Isle of Wight News, Top story, Tourism

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4 Comments on "David Thornton named as Visit Isle of Wight Ltd boss"

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I wish David well. I hope he hasn’t been handed a poisoned chalice. It will take a considerable effort to undo the mess this council has made of our welcoming image.


It’s not just the council, it’s the Chamber of Commerce (gowhere.com) and isleofwight.com which sits there on top of the search results looking like some sort of a testament to how the internet looked in 1999.

Huge job and a very small budget to work with. Let’s hope he’s a good fund-raiser too then!


Welcome David – you have big job in front of you. One of the first jobs is to sit the Conservative councillors down and explain, very simply, the link between an Island reliant on tourism , and tourist information and toilets.

Yes, I was listening to some tourists returning home on the ferry the other day and they all agreed that they’d love to come back and visit the Island again but the only thing against it was that some of the toilets had been shut. Come on, be serious. How many toilets were shut? Are we really saying that a handful of shut toilets has decimated the… Read more »