‘I Love Island Milk’ Campaign launches this weekend

New campaign to encourage Islanders to buy Island produced milk launches this weekend.

VentnorBlog (or as our new guise On The Wight) is going to be working with the Island’s milk producers to help push this campaign forward. This in from Andrew Turner’s office, in their own words. Ed

I Love Island Milk logo:The Garlic Festival which starts at Newchurch tomorrow will see the official launch of the new ‘I Love Island Milk‘ Campaign. Nationally dairy farming is in crisis with dairy farmers being paid less than the cost of production for milk.

On the Island the problem is exacerbated as production costs are higher due to cross-Solent transport costs for feed and milk.

Tesco only supermarket stocking Island milk
Many people assume they are buying local milk from Island supermarkets, but only around 20% of the milk we produce on the Island is sold here and Tesco is the only supermarket chain that sells milk produced and processed on the Isle of Wight.

The new local campaign was conceived following the National Milk Crisis Summit when a group of local dairy farmers travelled to Westminster and discussed the challenges they face with the Island’s MP Andrew Turner.

Join together for campaign
Local dairy farmers have subsequently met and enthusiastically agreed to get involved in a joint initiative supported by Mr Turner with the aim of encouraging Island residents and visitors to buy Isle of Wight produced milk and persuading local supermarkets to stock it.

Louise Hart, secretary of the new group, said: “We realise that to survive we need to work together and help ourselves. We have already received fantastic support from our local press, for instance Rachel at the Isle of Wight Beacon designed our logo free of charge and we are getting great coverage elsewhere.

“We have the backing of the National Farmers Union and some sponsorship from Genus, C&O tractors and Cedar Vets. We are grateful for all that support as well as the help we have had from our MP. News of the campaign has been getting around and even before the official launch I have heard that sales of Island milk in Tesco have increased. We have also had interest from another Island supermarket in stocking Island milk which we are following up.”

Launch at Garlic Festival
Louise went on to say, “The Garlic Festival, with its strong tradition of supporting local produce, is the ideal place to launch this campaign and dairy farmers will be on hand throughout the weekend to explain how buying Island milk protects and preserves our beautiful and unique Island landscape.

“We will also be giving away free milk for people to try and asking them to sign our petition and take away a leaflet which they can hand in to their local supermarket when they go shopping. The Island is the only place that can supply Island milk – we must let people know that. The campaign will develop over the coming months so please support us.

Barmy situation
Mr Turner added, “To me it seems completely barmy for Island milk to be shipped over to the mainland crossing with other milk being brought to the Island. The Island produces around 20 million litres of milk and Island residents and visitors consume 35 million litres annually and we have the capacity to process locally all the milk the Island produces.

In order for this initiative to work we need to persuade the supermarkets to stock local milk and the public to buy it – supporting Island people and our local economy. I am delighted to be involved with this campaign.”

Friday, 17th August, 2012 4:19pm


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Filed under: Farming, Island-wide, Isle of Wight News

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11 Comments on "‘I Love Island Milk’ Campaign launches this weekend"

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I stopped buying the Island milk at Tesco because it kept going off before its use by date. You would have thought that it would be fresher, being local, but apparantly not.


About time the “fairtrade” scheme was applied to milk. If it can be done for imported items, there is no reason why it shouln’t be applied for our own country’s produce. Or is there?

Daniel Cox

I too have had this problem with this particular brand of milk, even when purchased locally in a corner shop.


Could that be because Tesco haven’t looked after it properly rather than the fault of the milk itself?

Steve Goodman

Try Queenbower Dairy milk; we buy all of our milk (both raw & treated) at the weekly farmer’s market, and have found that it keeps perfectly well in the refrigerator.
Their cheeses are also good, and have just been praised by our discerning French visitors.

Try singing this to the tune of Ernie, the Fastest Milkman in the West. You could see the old dears swoon as he swept across the Wight His PR machine in overdrive as he answered every plight Known to all and sundry, a man and not a mouse His name was Andrew … and he held the safest seat in all the House. Now Andrew was an… Read more »
It is the case that governments of all shades have failed to look after home producers. I was listening to a minister on radio some time back when this question of named products from specific areas came up. The interviewer asked why no one else could produce wine called champaigne or cheese called parmesan but the government allowed anybody to call their cheese cheddar. He spluttered on… Read more »
Steve Goodman

We can help by
1. Buying delicious unskimmed milk (which is only about 4% fat/cream – semi-skimmed is about 2%, & skimmed about 1%, if I remember rightly).
2. Eating more veal.
3. Being prepared to pay a fair price to our food producers, rather than allowing them to operate at a loss.

Nigel Foster

Unless I’m being a bit dim, I can’t find a website for the campaign or an online petition. Perhaps a means to share on Facebook would boost awareness too!


Inform yourself.
Mr Colin Tudge…….

There are obvious solutions, question is………… are people ready for them?

Paul Taylor
I would definitely support the idea of buying local milk, but not neccesarily from Supermarkets, though this would be a very good thing too. I buy Isle of Wight meat from a local butcher, who also sells local veg, and I expect would not need too much persuading to also sell IW milk. Or buy a cow and milk her yourself like I used to do at… Read more »