Originally piloted on the Isle of Wight before rolling out elsewhere, Sainsbury’s have announced they are doing a u-turn on the Nectar rewards system.
From 3rd April the old rewards system of one point per £1 spent or one point per litre of fuel will be returning.
Sainsbury’s say that customers don’t need to do anything different, just keep using your card and “watch the points roll in”.
Two schemes in tandem
Nectar Card holders have been emailed this week with the news, and also told that both schemes will run alongside each other. An Island customer shared the email he’d received from Sainsbury’s, it reads:
From 3 April, our 1 Nectar point per £1 and 1 Nectar point per 1 litre reward is returning to all Sainsbury’s stores on the Isle of Wight.
To collect Nectar points, scan your Nectar card each time you shop.
If you have signed up to new Nectar, you’ll continue to receive your tailored offers in addition to 1 Nectar point per £1.
For or against?
There have been a range of opinions on the current system which works by highlighting special deals when you are shopping via their App.
Some customers say they prefer this system and one said they’d earned more points in the last year, than they would have in the last ten years with the old system.
Others say they prefer the one point per pound spent and are looking forward to its return.
Sainsbury’s: “Always looking at new ways to reward customers”
A spokesperson for Sainsbury’s told OnTheWight,
“We are always looking at new ways to reward our customers and regularly review feedback of our trials. The Isle of Wight trial demonstrated that a combination of base rate and bonus schemes had a broader appeal to our customers.
“Customers in the Isle of Wight will now be able to benefit from the enhanced offering of New Nectar as the trial continues.”
Modernised the Nectar scheme
They went on to say,
“New Nectar has been live in the Isle of Wight for an entire year, and in that time, we’ve learnt a lot about how customers like to be rewarded, which is why we’re bringing back our 1 point per £1 from the 3 April.
“The way customers shop and the technology we use every day has transformed over the years. We’ve modernised the Nectar scheme whilst ensuring it is easy to use.”
Sainsbury’s: “Committed to getting the scheme right”
The spokesperson finished by saying,
“We’re fully committed to getting the scheme right for our customers. We’ll be listening to our customers throughout this next phase of the trial to make sure any changes we roll out nationally in the future reward our customers in the best possible way.”
Article edit
8.45am Response from Sainsbury’s added
