Isle of Wight Recycling lorry

Your guide to the final phase of Isle of Wight’s bin debranding

Isle of Wight council asked for your help earlier this year to apply waste and recycling stickers to your council-provided bins.

We would like to thank you, on behalf of our waste service provider, for doing so.

Now our waste service provider is teaming up with a local company to give a helping hand to those residents who haven’t applied theirs yet.

Stickers will be added to bins
During August, the local company will be travelling across the Island applying bin stickers to those bins that have not covered the Amey logo.

As usual, please make sure your bins are at your collection point by 7am on your usual day of collection.

Please note, you do not need to do anything if you are:

  • on the assisted collection service;
  • use a communal bin store;
  • a trade waste customer, or
  • on the garden waste service

The hard-working collection crews have been placing stickers on your waste receptacles for you, as part of their collection rounds.

Reusable sacks replaced
If you have reusable sacks, they will be replaced with council branded ones by the end of the year or when your sacks need replacing. Until then, please continue to use the ones you have.

Trucks and uniforms
As part of the final phase of the Amey debrand, you may also spot a slight change to the look of your usual collection truck and crew as they collect waste and recycling from over 70,000 households across the Island. 

Collection trucks and crew uniform will see the Amey logo replaced by a simple Isle of Wight Waste Services logo.

The fleet and PPE changes will take place over the next few weeks. This will not affect your waste and recycling collections in any way – it will be the usual collections in the same trucks by the same crew.

No cost to the council
All changes are at the cost of the service provider, and not the Isle of Wight Council or Island residents.

Isle of Wight Council’s Strategic Manager for environment and waste, Natasha Dix, said,

“I’d like to thank residents for helping our waste service provider by applying their bin stickers.

“The sticker option helped us to reduce waste by not disposing of current bins and helped stop us producing more unwanted plastic into the environment.”

“Our waste provider is now in the final phase of sticker delivery, so don’t be alarmed if you see somebody applying stickers to your bin. I would also like to thank the collection crews who have been busy delivering and applying stickers at the same time as collecting all our waste and recycling.”

The need to cover the logo was due to the household waste service provider changing corporate ownership from Amey to a different company under Ferrovial.

Sticker mythbuster:

  • Amey plc was owned by an international company, Ferrovial.
  • Ferrovial has sold its UK services businesses but has kept its waste contracts – this includes the Isle of Wight.  
  • The waste contracts are now inside a new company under Ferrovial. 
  • As part of this change, there is a legal requirement to remove the Amey logos from contracts they no longer service. This is due to intellectual property law. The bins are council assets provided to local residents, but are owned and operated by the council.
  • Stickers have been paid for and are being delivered by the waste service provider.
  • Stickers were chosen as a more sustainable option than an Island wide replacement of bins. 
  • There is no cost to the council or residents in any way.

For more information, visit the Website.


News shared by Isle of Wight council press office, in their own words. Ed