When you shop in local independent businesses on the Isle of Wight use the hashtag #ilovesmallbusiness online and without giving away what you've bought loved ones post photos
The FSB say that despite being a vital sector for the economy, tourism and hospitality businesses do not get the attention they deserve, and a new strategy tackling the huge number of challenges facing the sector is needed
The 70-strong team at both the Newport, Isle of Wight and Chandlers Ford, Southampton depots donned bright yellow T-shirts, created by leading Island brand Rapanui.