A Visit Isle of Wight video marketing campaign starts this week, inviting visitors to consider the Island from another point of view.
The campaign, which began on Sky yesterday (26th December 2022), will feature an upbeat dance favourite for the first four weeks.
Consider the Isle of Wight from ‘another point of view
‘Point of View’ is a popular track by Italian electronic pop act DB Boulevard which reached number three in the UK official singles charts in 2002 and provides the perfect soundtrack to encourage visitors to consider the Isle of Wight from ‘another point of view’.
Family focus
The advert is expected to be seen nearly 900,000 times over a period of four weeks, after which the music will change, and targets families in a geographical band which stretches across England, from Bristol to South London and from north Hampshire to south Buckinghamshire.
Running alongside that will be a targeted mail drop in certain towns in those areas, reaching over 120 thousand homes.
Showcasing all the wonderful things that make the Isle of Wight so special
Lou Collins, Marketing Manager at Visit Isle of Wight said,
“We are thrilled to finally launch our latest Sky AdSmart TV advert. Challenging perceptions of the Island, the video showcases all the wonderful things that make the Isle of Wight so special.
“See the Island from a different point view of view and ‘Say Yes’ to an adventure like no other in 2023.”
