Well-known Island beauty company Liz Earle is to be taken over by Avon Products of America for an undisclosed amount of cash.
Clearly this is massive story for the Isle of Wight.
On her blog, Liz Earle describes it as “a momentous and historic day for Liz Earle Beauty Co”.
She is keen to point out that as well as no change being experienced by the customers, jobs at the Island based beauty company will not be affected.
Liz and her business partner, Kim Buckland, will continue in their current roles at the company.
She goes on to say that the partnership will enable the Liz Earle brand to be taken globally.
UPDATE: The official word from Avon is that “Liz Earle Naturally Active Skincare will continue to be managed independently as a stand-alone brand under the leadership of co-founders Liz Earle and Kim Buckland, and will maintain its headquarters in Ryde, Isle of Wight, United Kingdom.”
Avon has a turnover in excess of $10 billion in annual revenue
Read more on Liz Earle’s Blog
Image: Liz Earle Co