Liz Earle Bought By Avon (Update 2)

Big news for the Island.

Well-known Island beauty company Liz Earle is to be taken over by Avon Products of America for an undisclosed amount of cash.

Liz Earle To Be Taken Over By Avon (updated)Clearly this is massive story for the Isle of Wight.

On her blog, Liz Earle describes it as “a momentous and historic day for Liz Earle Beauty Co”.

She is keen to point out that as well as no change being experienced by the customers, jobs at the Island based beauty company will not be affected.

Liz and her business partner, Kim Buckland, will continue in their current roles at the company.

She goes on to say that the partnership will enable the Liz Earle brand to be taken globally.

UPDATE: The official word from Avon is that “Liz Earle Naturally Active Skincare will continue to be managed independently as a stand-alone brand under the leadership of co-founders Liz Earle and Kim Buckland, and will maintain its headquarters in Ryde, Isle of Wight, United Kingdom.”

Avon has a turnover in excess of $10 billion in annual revenue

Read more on Liz Earle’s Blog
Image: Liz Earle Co

Thursday, 25th March, 2010 1:04pm



Filed under: Business, Island-wide, Ryde, Isle of Wight

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6 Comments on "Liz Earle Bought By Avon (Update 2)"

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Doesn’t that defeat the entire island stand-alone ethos?


Yet another UK business sold off !! Will the Ryde operation keep going ?


I hope they can all keep their jobs!

Gruntled of Bembridge

VB first again! No sign on CP and IW Radio a good half an hour behind.

Mr Justice

Another scoop for VB. The CP and IW radio really need to up their game if they want to compete with you.

Liz Earle is an amazing island success story. I suppose having got so far they have decided to cash out and enjoy the money.

Congratulations and best wishes to them. I am sure the new owners wouldn’t want to change a good team.


Ding Dong Liz calling…