Victoria & Abdul: Visit Isle of Wight invests hoping for tourism boost

The Universal feature film, Victoria & Abdul, could prove to be a great boost for Isle of Wight tourism in the coming weeks and months. Watch this behind the scenes trailer.

victoria and abdul lg

The Universal Pictures feature film, Victoria & Abdul, opens in cinemas later this week. Visit Isle of Wight and their partners are hoping that the film will help boost visitors to the Island in the coming months and year.

David Thornton of Visit Isle of Wight explained to OnTheWight how the Island had been marketed from the back of the film.

He said,

“VIOW has spent £59,000 promoting autumn breaks on Victoria’s Island this autumn, and our Solent travel partners and others have provided additional activity, billboards and online media adding up to well over £200,000 of activity in total.

“Last week saw excellent features in The Sun and The Telegraph. In selected cinemas in London and the south a short advert for the Island plays before the feature film, which opens on 15th September.”

Behind the scenes
Universal have shared this little snippet today ….

Image: © Universal

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Wednesday, 13th September, 2017 7:52am



Filed under: East Cowes, Island-wide, Isle of Wight News, Top story, Tourism

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2 Comments on "Victoria & Abdul: Visit Isle of Wight invests hoping for tourism boost"

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This is just proof that Visit Isle of Wight is not in touch with reality. £59,000 to help promote a FILM, that is going to feature the Island anyway. The only people to benefit from this advertising will be English Heritage and Red Funnel. This money was raised last year under the WightBID scheme and should have been used to promote the Island at the end of… Read more »
I think the businesess, are misguided in venting their anger at VIOW. There will always be good seasons & bad seasons, it’s the same with ANY business whether tourist related or not . When there is a downturn, you have to up your game & sometimes that involves spending more money on advertising/marketing, not less. Even a couple of column inches of FREE editorial in a national… Read more »