I Love Island Milk: Print out flyer for supermarkets

Print out and take this flyer to your supermarket or local shop to encourage them to stock Isle of Wight milk. Island dairy farmers need our help.

A new campaign to support Isle of Wight Dairy farmers kicked off at the weekend and is now in full swing.

CowsThe ‘I Love Island Milk’ campaign aims to raise awareness for dairy farmers and encourage supermarkets and shops based on the Island to stock their dairy products.

Back in the 1960s the Island had over 300 dairy farms, today there are less than 16.

It’s pretty shocking to hear that around 80% of the 20 million litres of milk produced here on the Isle of Wight is transported off the Island.

We consume 35 million litres of milk
Don’t believe that has anything to do with people not wanting to drink milk – we guzzle down a whopping 35 million litres of the white stuff each year. The problem is that supermarkets and shops tend to stock mainland milk rather than Island milk.

Mad, isn’t it!

You can be part of the campaign by printing off the flyer below and taking it into your local shop or supermarket. At present, Tesco is the only supermarket you’ll find Island milk in.

Saving the landscape too
If Isle of Wight dairy farmers are not supported by us, the number of farms could reduce even further.

If that happens, the fields that cows currently graze in – separated by beautiful hedgerows – will become larger, open spaces of arable land.

Click on the full-screen icon (top left) and when opened in a new window click on the Original Document link on right hand side and print.

Wednesday, 22nd August, 2012 4:52pm


ShortURL: http://wig.ht/29YQ

Filed under: Farming, Island-wide, Isle of Wight News, Top story

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47 Comments on "I Love Island Milk: Print out flyer for supermarkets"

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Tanja Rebel
This is indeed madness! I have seen local milk at the Coop though and also the Greengrocer’s in Newport. Better still, go to the Farmer’s Market in Newport on a Friday and buy your milk there! The Farmer’s Market really needs our support, they have lost many stalls in the last few months due to the financial crisis when people favour supermarkets. Lets reverse this trend by… Read more »
The problem with farmers’ markets, Tanja, are: Location- You would need to travel to Newport, pay to park and travel back home = cost There are more supermarkets within easy reach of most of the Island with roughly the same prices Price – Usually prices are higher than supermarkets which is a disincentive particularly where you have a fair proportion of the population on fixed/low/benefit incomes. They… Read more »

sorry, would fit in a matchbox

Mr J

Not easy to ‘go to the farmer’s market on a Friday to buy milk’ unless you don’t work of course?

Steve Goodman

Some other options:
Ryde farmers market is on Saturday; buying directly from producers is possible for many people (and can be educational for those wanting to know more about the production of what they ingest); and if we back this campaign the situation should improve.
(Which is most unlikely to happen with the ‘business as usual’ option.)

Mike Crowe

Oh dear, poor farmers again

Yes Mike, On one occasion I happened to come upon a demonstration by farmers complaining about people not buying British produce. Presumably they didn’t like people buying New Zealand lamb,Dutch bacon and Danish butter etc. I noticed that they had arrived for the demo in BMW’s, Mercs and Volvo’s. So basically they wanted the British public to buy what they made but reserved the right not to… Read more »


However…this isn’t just a milk issue, it’s about our entire food chain supply and economies with it.

We need small diverse (using regenerative methods) farms in every parish suppplying to the local parish markets.

We need a lot, and we need it yesterday.
Time to get creative.

Victoria Meldrew
If people on low incomes can afford to smoke, drink alcohol and eat pizza they can afford to spend a few extra pence on Island milk. I always buy IW cheese and tomatoes , the Co-op always stocks a good range of IW produce but Sainsburys doesn’t. I have been to the Farmers market which is great but not really a market if there are 8 or… Read more »

Perhaps a surprise for many commentators, but Tesco at Ryde do sell island milk.


Tesco price 2 Lts = £1.39…..


Buying locally keeps your friends & family in work. As I’ve said before, a couple of pence on something is cheaper than paying them the dole.

The problem PTN is customers v quantity available. Take sheep as an example. In order to be economic the farmer must produce high volume of sheep which is far more than the local population can consume. Thus the farmer must rely on the supermarkets to take the excess. Supermarkets get rid of his produce by spreading it out across the country. Now farmers complain that they receive… Read more »
Katy B
When milk is processed it doesn’t just make milk. It makes a whole range of products from packaging to tooth paste. If there are old fashioned plants out there they should be shut down as discarding diary products such as whey from cheese making harms the environment. This isn’t the farmers fault it is just bad business. Cream is needed to make good quality butter, and frankly… Read more »

I am surprised you would suggest post slaughter is not expensive, regarding the points 1 to 6 above. If the public prefer skimmed and semi-skimmed milk they obviously don’t want the cream. Somewhat perverse then to buy it concentrated in cartons is it not?



Two different products used in different ways and at different times for different reasons.
There actually is not a great correlation between full fat milk and cream as a stand alone product.


Don Smith
Most of British produced lamb goes on the hoof to far off foreign places. That’s the reason for the high price of sheep products in our shops. As for IoW milk! If it is anything like the bacon they sell on the so-called farmers market and the very high cost of their meat produce they can…! IoW my backside; what’s the difference between an IoW pork chop… Read more »
You are correct there Don. The big con is with Scottish beef which is supposed to be the topps. Apparently farmers on the border with Scotland, hire a field over the border and put their animals on it for a month or so, then claim the beef is Scottish. Another is buying the produce in bulk from abroad, splitting into smaller quantities and putting a Union Jack… Read more »
One amusing story I have just thought about from my past. A friend, who didn’t drive, was always wittering on about how he would like to go to a farm and buy some really fresh produce. One evening I promised him his trip to a farm shop. We arrived at one in leafy Warwickshire. After buying him a pint in the local pub, we walked to the… Read more »
@Brian: Tesco (along with some others) have a scheme to buy milk direct from farmers… one wonders why Tesco do not buy Farms (or other producers for that matter)producing all manner of meat and dairy products… If it all sounds so great to be a Farmer, none of the hassle and costs, it’s a sure fire opportunity for a brand such as Tesco to control the whole… Read more »
I believe the Coop, Sainsburys and Morrisons have their own farms and contract trawlers to take the entire catch. I didn’t say farming was easy, what I do say is that it is hard work both producing and distributing food. the farmers may think they are being hard done by but the retailers have their work cut out also. In addition, farming is a business like car… Read more »
mark francis

Eat more liver, kidneys, tripe, tongue and mechanically recovered meat & bones for the dog!

@Brian, it was gracious of you to identify the problems with the existing ‘supermarket’ model. A model that is not satisfying anyone in the supply chain, perhaps even the consumer. Is the problem over supply whereby additional costs are creating diminishing returns or are producers not maximising the opportunities? I’m leaning towards the latter. Perhaps producers should check their brand contract with consumers. Agriculture seems to be… Read more »
Dear PTN, I assume your reference to me being gracious is facetious. I am not an expert on the subject but have read the opinions of the well- informed. An expert in the Sunday Times 2 weeks ago said “the market for cream has collapsed” I assume he knows what he is talking about. With respect to food programmes increasing the public’s interest with food, it is… Read more »
@Brian, then you assume wrong. I was remarking on your detailed yet concisely articulated comment. You have me at an advantage on the Murdoch press article – apart from the proprietor, I’ve found that the quality of the paper’s articles leave a lot to be desired. I feel that the paper prints more trails for PR firms & lobbyists than news, so I don’t take it. Just… Read more »

If you want us to stock IW milk you need to deliver it and manage that supply.

That’s how we always have fresh milk on the shelves, it’s managed every morning at 7am in store.

@supermarket: That’s not why Isle of Wight milk is not (generally) in the supermarkets…. and you know it. You might like to consider that before the advent of supermarkets as we know it, milk was delivered to your DOORSTEP freshly every day, if you wanted it to be. Express Dairies…go look them up for one. Of course you can supply and manage the provision from the Island…… Read more »

? How else will it get on the shelves?



? How else will it get on the shelves?

You order it.


You know normally suppliers are a little more civil to retailers. The point is supermarkets like myself don’t order milk, shelves are replenished depending upon demand to ensure freshness and minimal wastage. We don’t guarantee minimum orders and we expect this all to be managed for us by the delivery driver as it takes a good deal of judgement and experience to get it right. Without this… Read more »
Dick & Harry
so if thats how it works, why do supermarket chains dictate what they will pay for this service, if national news is to be belived? seems to me that the suppliers should be setting the price not the supermarkets. They know how much production costs are. Still, nothing can be allowed to hit the supermarkets profits can it. Wouldnt want a big multinational company to sacrifice any… Read more »

i found it did not keep fresh in the fridge for more than a day , and i buy the milk with vit b 12 in it , has island milk got that type , i think its long life , farmers markets are expensive , Island cheese is wonderful to me ,

yes it’s nice to have I.W. produce, but in these hard times I’me afraid it’s buy what you can afford, so in my case it’s the cheapest !!!! which is 99p for 2 Lts from my local shop. Milk is milk at the end of the day. Why do the island dairy farmers need to charge extra, I would have thought it would be cheaper if they… Read more »
Country Girl

I found that as soon as I buy this milk it goes off so quickly no matter what the dates are. I just can’t afford to buy milk that doesn’t last and I go through it fast with a 2 year old.

Washer Woman
Sadly, Country Girl is right. I have tried to buy local milk but I am the only one in my family who really drinks it and I find it goes bad before I get to the end of a pint. However, I buy it as much as possible to give to families staying in my holiday cottage. I always hope there will be enough of them to… Read more »
Patrick Hall
Do any of the Island’s milk producers still deliver to the doorstep. We get our milk and yoghurt from our friendly ‘Milk and More’ roundsman with his many times recycled electric milk float. He delivers to us on Monday, Wednesday and Friday regular as clockwork, no need to carry it home from the supermarket. OK so it’s not Isle of Wight milk, but we’re helping to keep… Read more »

Sorry PTN, i misunderstood your sentiments. I take your point re the Times but, despite the proprietor (excuse me while I wretch) connection, I think it is reasonably independent. I also take your other points re distribution.

With respect to the cat, it owns and controls me. The mice corpses are piling up. I am thinking of calling it Lucreca Borgia!


Sorry retch and Lucrezia Borgia. I am making spelling errors now I never did before. God is this the start of dementia?

mark francis

Is your cat poisoning them?


probably not, but it was the first murderer I thought about! looking at some of the twisted corpses, I would say cyanide is a distinct possibility but I don’t know where the cat gets it from!!

mark francis

I once called my cat “Ramon Mercador”.


Is there such a thing as IW organic milk?

Don Smith

Organic is yet another con.

It rains on the fields, the animals eat the grass. It rains on all the veg. crops. How are they organic? There are many chemical elements in rain water.

And all the animals drink the same water from the skies. Organic? Just another way of making more £s. Do tomato growers feed their crops with bottled water?


Organic is a con becuause there are trace elements in rainwater?

Surely you’re having us all on with that?

The organic label can indeed be missrepresented by using loopholes, but that’s not where you were going.

Don Smith

Debris from the sky. Look at your car after it has been raining; and take a look at the glass on your windows, Chemicals do come down with rain and many other nasty things, Remember Chernobyl?

@Brian… “Now farmers complain that they receive low prices per animal” “The farmer doesn’t pay for any of this” Point 1-6 are infact an observation of why the farmer, and ultimatly the customer does pay for it. The costs have to be absorbed somewhere, as a share holder or CEO you don’t want those costs levied on you, indeed…it would be bad business prcatice to do so,… Read more »
Tanja Rebel
Dear Don: Even if there are chemicals in rainwater, why add to them by spraying on even more? The less the better. Of course, the soil preferably should be chemical free as well, but every little step in the right direction helps. Organic soil is far richer in nutrients for plants and eventually us. To grow organic crops takes skill and can be cumbersome, but there are… Read more »