A new campaign to support Isle of Wight Dairy farmers kicked off at the weekend and is now in full swing.
The ‘I Love Island Milk’ campaign aims to raise awareness for dairy farmers and encourage supermarkets and shops based on the Island to stock their dairy products.
Back in the 1960s the Island had over 300 dairy farms, today there are less than 16.
It’s pretty shocking to hear that around 80% of the 20 million litres of milk produced here on the Isle of Wight is transported off the Island.
We consume 35 million litres of milk
Don’t believe that has anything to do with people not wanting to drink milk – we guzzle down a whopping 35 million litres of the white stuff each year. The problem is that supermarkets and shops tend to stock mainland milk rather than Island milk.
Mad, isn’t it!
You can be part of the campaign by printing off the flyer below and taking it into your local shop or supermarket. At present, Tesco is the only supermarket you’ll find Island milk in.
Saving the landscape too
If Isle of Wight dairy farmers are not supported by us, the number of farms could reduce even further.
If that happens, the fields that cows currently graze in – separated by beautiful hedgerows – will become larger, open spaces of arable land.
Click on the full-screen icon (top left) and when opened in a new window click on the Original Document link on right hand side and print.