Building on similar initiatives developed by the fire service and police, the campaign features simple safety messages in the form of circular 'pictogram' stickers with an overarching message: 'It's not worth the risk'
Volunteer Community First Responders use their own cars, no blue lights or sirens, but being local means they can be on scene with a patient in just a few minutes
The Training Lead at Isle of Wight Ambulance Service said, "The time and commitment people are willing to give our Ambulance service is truly humbling and we are extremely grateful indeed"