chessell pottery garden with large willow tree and a lawn
© Google Maps/Streetview

Chessell Pottery seeks to attract tourists with new holiday accommodation plan (updated)

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A once working pottery could house a new holiday unit.

Mark Giddens is looking to convert part of the ground floor of Chessell Pottery in Shalcombe – a proposal his agent, Paul Stack Planning, says will lead to the site’s ‘continued success’ and ‘attractiveness’ for tourists.

Will “contribute to the economic viability of the existing tourism business”
Pottery operations have long ceased to exist at the site, but it now offers a ‘comfortable place’ to ‘rest and visit’ with a cafe, outdoor area and another holiday unit, the consultancy says.

“The proposal involves the conversion of the ground floor of the building into a single bed holiday unit, the formation of a ground floor snug to be used in connection with the approved first floor holiday unit.

“The remainder of the ground floor will retain the cafe, kitchen and toilet facilities.

“In terms of economic benefit, the proposed holiday unit will contribute to the economic viability of the existing tourism business and has no adverse implications for the existing tourism activity on site.

“The scheme does not significantly impact on the character or appearance of the National Landscape given that the immediate locality is relatively built up in nature with traditional rural buildings in appropriate uses.”

View the plans
You can view the plans on the council’s planning register (25/00966/FUL).

The public consultation runs until 15th August and a decision is due by 9th September 2025.

Article edit
9am 4th Aug 2025 – Location corrected to Shalcombe not Yarmouth.


This article is from the BBC’s LDRS (Local Democracy Reporter Service) scheme, which News OnTheWight is taking part in. Some alterations and additions may have been made by OnTheWight. Ed