People walking in Ventnor along the harbour wall

Isle of Wight the top island destination for English Google searches

Analysis of Google search volume data for 200 European islands in 44 European countries shows that the Isle of Wight is the most popular island holiday destination for the English.

The study was carried out by Musement, the digital discovery and booking platform for travel activities and experiences around the world, and reveals each European country’s favourite island destination. They explain the findings below, along with the results displayed on a map.

Britain’s favourite islands 
Whilst the UK’s travel green list remains slight, a staycation may be on the cards for many in the UK this summer. Thankfully Britain boasts some amazing islands, and if you’re lucky with the weather, the UK’s islands can just about rival those of the Caribbean.  

The Isle of Wight, the largest island in England, is the most popular island holiday destination for the English. It’s mild climate, varied coastline and relaxed atmosphere make it the perfect place for a seaside holiday. 

Welsh favourite
In a similar vein, the Welsh also prefer a domestic island escape. And with scenic coastlines, stunning beaches, diverse wildlife and picturesque towns, it comes as no surprise that Anglesey is the most popular island among the Welsh.  

Click on the map to see a larger version

Musement Island study map

Scotland’s favourites
In contrast, search data from Scotland, Ireland and Northern Ireland indicates that these nationalities prefer something a little more exotic. 

Scotland’s most searched for island was the sun kissed Spanish island of Tenerife, interestingly the two also share a flag of very similar resemblance. 

Ireland’s favourites
Sticking with the Canaries, Ireland’s favourite isle was Lanzarote. The island does not only boast a mild climate all year round, white sandy beaches and spectacular views, but it is also the perfect place for outdoor activities and sports. 

Northern Island
Last but not least, the Northern Irish prefer the Greek charm of the island of Santorini.  


Information supplied by Musement. In their own words.

Image: © Visit Isle of Wight